About us

 

Anthony Cruz, Founder & CEO

Starting as a sound engineer, Cruz has evolved into a respected music executive, bringing decades of professional expertise and hands-on experience working with industry-leading artists including, but not limited to: Meek Mill, DJ Khaled, Rick Ross, Ricky Martin, Ne-Yo, Jessie J and many more. His vision for Break It Down stems from his personal achievements through years of hard work and wants to share his passions with young artists and seasoned professionals to provide motivation and guidance, to help make their dreams, a reality.

We meet and work with some of the most powerful artists and music executives in the industry. They are always scouting new sound and new artists who can be pushed to their limits to be the next big deal. We provide the tools to help take your music to new heights!

 

“To all the dreamers: the producers, the artists, the creative at heart. We're excited to share the tools that help us shape our award winning sound! Get ready to upgrade your sound!  Let’s Break It Down.”  

- Anthony Cruz, Founder

 



 

 

Cruz transitioned from sound engineer to music executive, bringing years of professional experience working with industry-leading artists including Meek Mill, DJ Khaled, Rick Ross, Ricky Martin, Ne-Yo, Jessie J, and J Cole. His vision for Break It Down reflects his personal achievements and desire to mentor young artists and seasoned professionals alike, offering guidance and motivation to turn dreams into reality. Through connections with powerful artists and music executives constantly scouting fresh talent, we provide the essential tools to elevate your music to new heights.